go green!

Hey it turns out I am not too late for this!
I get to post something up for Blog Action Day tomorrow!


Yes, Green is everywhere. I cannot blame some people for getting annoyed by the words ‘Green’ and ‘Sustainability’ and ‘Environment’. Words like these are too overused. Greenwashing is everywhere. Green seem to be the trend and solution for selling a product at a higher price. As Mark Busse (by the way he is such an awesome speaker) said during the lecture at ECI, it is bothering us now that people are promoting green everywhere… when ethics should be within us, we should know what to use in our print, and where to draw the boundary — reflect it within our work, not just talk and no action. I was thinking I would get offended at the start of the conversation, and then when he finished talking, I believe I am going the right track. I believe in trying, and so now I am trying to educate Elementary School Teachers to pass on this education…

Despite the horrible cover, Ecological Literacy: Educating Our Children for a Sustainable World is really a great book, but it is taking me for-ever to read! I am such a slow reader.

Came across an article in a blog: Christina Normal of MTV at the Consumer Forum:


• It’s not the medium, but the content that matters most
• Build an emotional connection with audience on foundation of creative content
• Give audience the means to find each other
• Let your audience help you shape your brand

This is great if you have a strong fans culture, but how could this apply to my Climate Change kit? The Qs at the end of the blog intrigued me: How can you invite your audience in to become more engaged? How can you offer “one experience across many screens”? How would you deliver the message without alienating the target audience?

I do not want a simple “recycle, reduce, reuse” program, this shouldn't be as fast as it goes. Environmental responsibility should be better incorporated into the school curriculum. Europe and even other places in Canada are doing so much better than Vancouver, the supposedly ‘center of sustainability’.

Some things I am hoping to achieve if I am doing a ‘simple’ website:


• create a community, a ‘town square’
• allow elementary school teacher to go into and return for reference and encouragement
• encourage people to try, and try harder

Ok… we all are not trained to be great presenters at Emily Carr, at least we are not provided any resources, but here is a Spokesperson Training Manual to download. Hope it helps.