Thursday, April 2, 2009

Toshiba's Timesculpture Commercial

Toshiba's commercial for their upscaling TVs is pretty impressive.




TIMESCULPTURE (2008) -- 1:01 minutes
Production Company: Hungry Man LTD
Director: Mitch Stratten.



The Making of Timesculpture


No tracks or dollies seen throughout the video. 200+ Toshiba Gigashot camcorders were set at every angle, each capturing a series of snapshots, which were then put together into a sequence of overlapping loops. This particular technique in the commercial, viewing looping action in 360 degrees, has never been done before. To get this stunning effect, enormous time was spend on this project-- the processing of the footage from the 200 cameras alone took 4 weeks, 24/7.

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